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Design Document

Examples of design documents that I wrote for Web Design and Development Program.

Name Document Description Download PDF Version
Client Survey (For the client to complete and return to the project manager)This survey will help you articulate and identify the overall goals of your site redesign, including specific questions, regarding message, audience, content, look and feel, and functionality. Download Client Survey PDF Version
Creative Brief The Creative Brief is a form of communication that allows you to understand the objectives and the major deliverables of the project, which include significant features and deadlines. Downloan Creative Brief PDF Version
Marketing Objectives The Marketing Objective defines the results.The effectiveness of marketing strategies should be driven by specific marketing objectives established from the end result required of the business to be economically sustainable. Download Marketing Objectives PDF Version
SWOT Analysis SWOT is an abbreviation for Strengths, Weaknesses, Opportunities and ThreatsSWOT analysis is an important tool for auditing the overall strategic position of a business and its environment. Download SWOT Analysis PDF Version
Brand Identity Report The Brand Identity must be an authentic expression of an organization – it is unique vision, goals, values voice and personality. Building a brand requires a consistent and coordinated presentation of identity across ALL communications. Download Brand Identity Report PDF Version
Project Management Plan The Project Management Plan establishes project management's interpretation of the why, what, how, who, how much, and when of the project. Download Project Management Plan PDF Version
Gantt Chart and Communication Matrix Appendix A for Project Management Plan Download Gantt Chart and Communication Matrix Excel Version
Content Plan Content Plan includes website sitemap diagram, file and folder structure plan, navigation plan wireframe and page description. Download Content Plan PDF Version
Risk Management Plan A Risk Management Plan describes how to perform the job of managing risks. It defines roles and responsibilities for participants in the risk processes, the risk management activities that will be carried out, the schedule for risk management activities, and any tool and techniques that will be used. Download Risk Management Plan PDF Version
Content Audit A content audit is a quantitative and qualitative evaluation of all the material on a specific website. Content audits can and should include material highlighting the company (About Us), product and service descriptions, informational and entertainment content, and outbound marketing material such as newsletters, press releases, and other communication Download Content Audit PDF Version
Website Spread Sheet A Spread Sheet is a content inventory. We create a numbering system as we move through the site. It helps us refer back to particular sections and pages as we fill in the spreadsheet. Download Website Spread Sheet Excel Version
Request For Proposal When quoting on web development projects, a professionally written proposal will most likely determine your chances of receiving the contract. The proposal also serves to clarify the expectations both you and your client have of the finished product, and provides the basis for your formal contract. Download Request For Proposal PDF Version
E-Commerce Website Analysis A sample proposal for E-Commerce website, includes price estimates, security outline and SSL certificate. Download E-Commerce Site Analysis PDF Version
Entity Relationship Diagram A sample Entity Relationship Diagram for an E-commerce website that sells books online. Download Entity Relationship Diagram PDF Version